Everyday Influence & Persuasion
Original books, modernised classics, and articles that uncover how propaganda, psychology, sociology, PR, marketing, media and mythology shape our views, opinions and the things we believe.
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Why Do We Believe The Things We Believe?
We all like to think that we form our own opinions, and that our views and beliefs come to us through independent thinking and rational thought.
But in reality, most of our views and opinions come to us ready-made, pre-packaged by influential voices, repeated through media, and adopted by us as our own thoughts.
This platform is a home for the curious-minded who want to look at how this happens. We explore the mechanics and real-world examples of social psychology, crowd theory, mythology, and modern propaganda to understand how the world truly works, and how we are influenced and persuaded to believe the things we believe.
Keep going for exclusive books and articles and free downloads
From conspiracy culture and influencers, to the news, politics and popular media.
We reveal the familiar ways persuasion and narratives are used to influence opinions, sell ideas and build belief.
“Great articles without being hard work.”
“Thanks for the Gustave Le Bon book. It’s been really useful for my sociology course.”
“So glad I found this site, it’s introduced me to so much stuff!”
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Books on Belief, Sociology, Mythology & Propaganda
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Confessions of a Professional Conspiracy Theorist
Discover the exact methods and PR strategies used by organisations to manufacture belief on a mass scale.
” One of the book’s greatest strengths is its ability to make complex theories about propaganda, myth, and psychology readable for a general audience. Camden achieves this by embedding insights in anecdotes, humour, and character dialogue rather than abstract exposition. “
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eBook collection
Our collection of eBooks are exclusive to willcamden.co.uk and are written as supporting reading material to the themes on this website
Your Download Includes Both PDF and ePub
For use on all popular devices
Also available in other formats on request
THE RE: VISION SERIES
Modern re-workings and retellings of foundational public domain texts that shape the themes discussed on this website.
THE RE: VISION SERIES
Classic social psychology books, mass persuasion theory, public opinion and propaganda, crowd psychology, and mythology.
Written in contemporary language, using up to date examples. Download in both PDF and ePub format.
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The Quiet Hand Series
The Quiet Hand explores the subtle mechanics of persuasion, power and belief.
THE QUIET HAND SERIES
Original works tracing how unseen psychological, cultural, and technological forces shape modern thought and society.
Each volume investigates the history and cultural impact of a different system of influence, revealing the quiet structures that guide belief, behaviour, and the stories we live by.
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The Myth as History Series
The Myth as History series strips back the legends surrounding the alternative histories promoted mainly through the conspiracy movement.
THE MYTH AS HISTORY SERIES
These are the true stories of the legends, and a look at why the myths have taken hold.
The result is history that explains not just the past, but the modern need to keep reinventing it.
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DON'T MISS OUT
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Content Hub
Articles on Influence, Persuasion, and Human Behaviour
Read case studies, deep-dives and recognisable everyday examples of the platforms and techniques which influence our opinions, views and outlook on life.
Edward Bernays should be taught in schools ...
Cheers for making all those middle-aged people bring their wine and picnic tables to Glasto.
Loving the superfoods as the old time miracle cure salesmen!
The Great Fabiola! ha ha
My go to place for late night reading...
Discover exclusive articles on everyday persuasion, exploring how our beliefs, views and opinions are shaped by conspiracy culture, politics, influencers, marketing, and mainstream media narratives.
