From Pad Thai to Phuket: The Psychology of a Thai Restaurant
The Global Thai Program, how eating out at a Thai restaurant can quietly persuade and influence you to visit the country.
How You Were Persuaded to Buy the Latest New Superfood
When a new superfood starts appearing everywhere, it’s not by accident. It’s a sure sign of an organised campaign of persuasion, a modern version of the miracle foods once sold by travelling salesmen.
Bandwagon Effect: Because Everyone Can’t Be Wrong …. Right?
If everyone else seems to be doing something, people tend to join in without asking whether it’s actually the right thing.
Glittering Generalities: They Sound Good but Mean Litttle
Like a verbal inkblot test, glittering generalities say almost nothing, yet invite the audience to supply the meaning themselves
Card Stacking Propaganda: Movie Trailers to Conspiracy Theories
You know when you watch that movie trailer that looks really good, and then it turns out a bit rubbish?
The Illusion of Choice: The Magician and The Conspiracy Theorist
We are often given the choice between more than one option, but what if those choices all lead in the same direction?
Third Party Technique: Get Someone Else To Do Your Persuading
How third party endorsement from your favourite influencer, TV Doctor or celebrity makes it far easier to influence your decisions & opinions.
Rhetoric Meaning and Examples: From Ancient Rome to David Icke
See how politicians, David Icke and your HR department uses rhetorical language to persuade you.
Anchoring Effect
What makes us think that a £450 washing machine is a good price when we hadn’t intended to pay that amount when we first entered the store?
