Lab Grown Meat is set to transform how we produce food. We look at how a PR and marketing campaign prepared the ground by steering people away from traditional forms of meat by promoting vegan and plant-based diets.
The Illusion of Truth Effect is the brain’s tendency to treat repetition as proof. The more we hear something, the more familiar it becomes, so we question it less and it slowly becomes the accepted truth.
It isn’t just politicians, newspapers, and hell-fire preachers who use fear and then sell the cure. Cleaning brands, tea importers, and conspiracy theorists do it too.
A real-world case study in persuasion: how FOMO, social proof, and third-party validation were used to reframe Glastonbury and attract a higher-spending audience.
10,000 steps isn’t based on science, it was always just a marketing ploy. How a simple health idea was promoted and who benefits from you adopting it.
Here’s 8 recognised techniques of persuasion and influence which make us believe in Aliens despite there being no evidence.
I don’t like who you are, therefore you’re wrong. When it’s easier to question someone’s character than their reasoning.
To combat confirmation bias, we must adopt the tools of science. The most effective defence is the falsification strategy—actively trying to prove ourselves wrong rather than right
Propaganda isn’t only about flag waving and Cold War food shortages, it’s also about selling coffee, bottled water and conspiracy theories
Authority bias isn’t just with people in a uniform or with official credentials, there’s another version of informal authority bias for our friends and colleagues.
Why do we look to what other people have done to guide our own choices and decisions?
How a stage mentalist, a streaming service and a supermarket all use psychological priming to influence and persuade you.
EVERYDAY PERSUASIONHow we form our opinions, make our decisions, and come to believe the things we believe. If you like
EVERYDAY PERSUASIONHow we form our opinions, make our decisions, and come to believe the things we believe. If you like
EVERYDAY PERSUASIONHow we form our opinions, make our decisions, and come to believe the things we believe. If you like
Buy the Book This post is background material to the ideas explored in Chapter Two of Confessions of a Professional
The Inside Story of My Life in PR … and how I helped to spread Conspiracy Theories Facebook Twitter The
Buy the Book The Inside Story of My Life in PR … and how I helped to spread Conspiracy Theories
EVERYDAY PERSUASION How we form our opinions, make our decisions, and come to believe the things we believe. A companion
For 30 years I worked in PR shaping your choices and opinions. For 20 of those years I used the
How your views, opinions and beliefs come from other people.
Download this eBook as a free introduction to our series
How your views, opinions and beliefs come from other people
Download this eBook as a free introduction to our series
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