Everyday Persuasion Content Hub
Welcome to the Everyday Persuasion Hub — a growing library of articles exploring how influence and persuasion works in the modern world.
Every day, in hundreds of small ways, our views, beliefs and opinions are nudged, shaped and formed by external sources whose aim is to persuade and influence us.
This area of the website serves as a resource hub to show how that Everyday Persuasion works.
Influencer Culture
Conspiracy Theories
Mainstream Media
Propaganda
PR and Marketing
Alternative Media
Advertising
And more
The articles found in the pages of this hub can be seen as background information for the themes which run throughout our books.
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This Everyday Persuasion Hub is your central guide to understanding how influence shapes the modern world.
Across this collection of articles, we explore:
- Persuasion techniques — from framing and repetition to social proof and authority
- The history of influence — including key thinkers, campaigns, and turning points
- Scientific research — psychological studies that reveal how belief and behaviour are shaped
- Modern and historical examples — from news media and politics to influencers, PR, and online culture
- Networks of influence — the people, groups, and systems behind major narratives
Each article focuses on a specific topic, but together they form a bigger picture: how we are influenced and persuaded to form our opinions, views and beliefs.
