Privacy Policy for willcamden.co.uk
Last updated: October 2025
1. Introduction
This Privacy Policy explains how Will Camden (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit willcamden.co.uk, use our online shop, or contact us.
We’re committed to protecting your privacy and being transparent about how we handle your data. We only collect what we need, keep it secure, and never sell it to anyone.
2. Who we are
Curly Top Creations (UK) T/A Will Camden
United Kingdom
https://willcamden.co.uk
hello@willcamden.co.uk
We are the “data controller” responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. The information we collect
We collect and process the following types of information:
a) Information you provide directly
Your name, email address, billing address, delivery address, and payment details when you make a purchase.
Your email address if you sign up for updates or contact us via forms.
b) Information collected automatically
Cookies and analytics data (for example, how you found our site, which pages you visit, and how long you stay).
This is handled via Google Analytics, which uses anonymised or pseudonymised identifiers where possible.
c) Order and communication data
Information about your orders and how we contact you, managed via WooCommerce and ShopMagic, which automates order confirmations and follow-up messages.
We do not collect sensitive personal data (such as health or political information), and we do not use automated decision-making or profiling.
4. How we use your information
We use your information to:
Process and deliver your orders.
Send you order confirmations, updates, and related emails.
Improve our website and services through anonymous analytics.
Respond to messages, questions, or customer service requests.
Keep records required for accounting and legal compliance.
We rely on the following lawful bases under the UK GDPR:
Contract: to process your purchases and related communication.
Consent: when you accept non-essential cookies or sign up for updates.
Legitimate interest: to maintain and improve our website.
5. Sharing your information
We only share data when necessary to provide our services, for example with:
WooCommerce – our ecommerce platform.
ShopMagic (WP Desk) – for automated order and follow-up emails.
Google Analytics – for website performance insights.
Payment processors (such as Stripe or PayPal) – for secure transactions.
All third parties process data securely and only according to our instructions. We never sell or rent your data to anyone.
6. Data retention
We keep personal data only for as long as necessary:
Order and customer records: 6 years, to comply with tax and accounting requirements.
Analytics data: up to 26 months (as per Google Analytics settings).
Enquiry emails or messages: typically 12 months, unless needed longer for follow-up.
When data is no longer required, it’s securely deleted or anonymised.
7. Your rights
Under the UK GDPR, you have the right to:
Access a copy of the personal data we hold about you.
Ask us to correct or delete your data.
Object to processing or ask us to restrict how we use it.
Withdraw consent (for example, to analytics cookies).
Lodge a complaint with the Information Commissioner’s Office (ICO) if you’re unhappy with how we handle your data.
Visit the ICO website for details on your rights.
To exercise your rights, please email us at hello@willcamden.co.uk
8. How we protect your data
We use secure hosting, SSL encryption, and restricted access controls to protect your personal data.
All transactions are encrypted, and we regularly update our systems to maintain security.
9. International transfers
Some data (for example, Google Analytics information) may be processed outside the UK or EEA.
In these cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner.
10. Updates to this policy
We may update this Privacy Policy occasionally to reflect changes in our services or legal requirements. Any updates will appear on this page with a new “Last updated” date.
11. Contact us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:
Will Camden
hello@willcamden.co.uk
