The Testimonial Technique: When the Person’s Credibility is the Proof
The testimonial technique doesn’t only influence us to buy products and services. It also promotes ideas, beliefs, and worldviews.
Advertising Techniques
Transfer in Propaganda: Standing Next to the Clever Person
Transfer is a propaganda technique which borrows someone else’s good reputation, hoping it rubs off on what you’re promoting
Glittering Generalities: They Sound Good but Mean Litttle
Like a verbal inkblot test, glittering generalities say almost nothing, yet invite the audience to supply the meaning themselves
Card Stacking Propaganda: Movie Trailers to Conspiracy Theories
You know when you watch that movie trailer that looks really good, and then it turns out a bit rubbish?
What is Propaganda? From the Church to Carrots to David Icke
Propaganda isn’t only about flag waving and Cold War food shortages, it’s also about selling coffee, bottled water and conspiracy theories
The Pseudo-Event: The Staged Story Designed to Influence You
How many stories and events in the media are deliberately staged to make the viewer want to do the same?
The Illusion of Choice: The Magician and The Conspiracy Theorist
We are often given the choice between more than one option, but what if those choices all lead in the same direction?
Third Party Technique: Get Someone Else To Do Your Persuading
How third party endorsement from your favourite influencer, TV Doctor or celebrity makes it far easier to influence your decisions & opinions.
Framing in Psychology: Definition and Examples
How the words and language used by a TV news announcement immediately puts you in a particular emotional state.
Priming Psychology: Definition, Types and Examples
How a stage mentalist, a streaming service and a supermarket all use psychological priming to influence and persuade you.
