Confirmation Bias: The Echo Chamber in Your Head
To combat confirmation bias, we must adopt the tools of science. The most effective defence is the falsification strategy—actively trying to prove ourselves wrong rather than right
Cognitive Steering
The Illusion of Choice: The Magician and The Conspiracy Theorist
We are often given the choice between more than one option, but what if those choices all lead in the same direction?
Rhetoric Meaning and Examples: From Ancient Rome to David Icke
See how politicians, David Icke and your HR department uses rhetorical language to persuade you.
Framing in Psychology: Definition and Examples
How the words and language used by a TV news announcement immediately puts you in a particular emotional state.
Priming Psychology: Definition, Types and Examples
How a stage mentalist, a streaming service and a supermarket all use psychological priming to influence and persuade you.
