Consumer Behaviour

Movie trailers are experts in using card stacking propaganda to show only selective parts of the film

Card Stacking Propaganda: Movie Trailers to Conspiracy Theories

You know when you watch that movie trailer that looks really good, and then it turns out a bit rubbish?

A propaganda poster in support of coffee

What is Propaganda? From the Church to Carrots to David Icke

Propaganda isn’t only about flag waving and Cold War food shortages, it’s also about selling coffee, bottled water and conspiracy theories

A man reading a newspaper which is covering his face. The photo is being used in a post on how to spot psychologicsl framing in a newspaper headline.

Framing in Psychology: Definition and Examples

How the words and language used by a TV news announcement immediately puts you in a particular emotional state.

Psychological anchoring steers us to accepting that a certain price for a product is fair and reasonable.

Anchoring Effect

What makes us think that a £450 washing machine is a good price when we hadn’t intended to pay that amount when we first entered the store?