Authority Bias: When Deferring to Someone in Charge Goes Wrong
We often look to people with seniority or official status for guidance, but what happens when they are wrong?
Environmental Cues
Informal Authority: From the TV Show to the Bloke at the Pub
Authority bias isn’t just with people in a uniform or with official credentials, there’s another version of informal authority bias for our friends and colleagues.
Conformity and Social Norms
In every crowd, there’s a right way to behave. We learn it instantly — in lifts, pubs, libraries, and work.
Priming Psychology: Definition, Types and Examples
How a stage mentalist, a streaming service and a supermarket all use psychological priming to influence and persuade you.
