Bandwagon Effect: Because Everyone Can’t Be Wrong …. Right?
If everyone else seems to be doing something, people tend to join in without asking whether it’s actually the right thing.
If everyone else seems to be doing something, people tend to join in without asking whether it’s actually the right thing.
Here’s 8 recognised techniques of persuasion and influence which make us believe in Aliens despite there being no evidence.
Transfer is a propaganda technique which borrows someone else’s good reputation, hoping it rubs off on what you’re promoting
The Foot-in-the-Door technique asks you to agree to something small, knowing it will be far easier to move you on to something big.
How many stories and events in the media are deliberately staged to make the viewer want to do the same?
How third party endorsement from your favourite influencer, TV Doctor or celebrity makes it far easier to influence your decisions & opinions.
Authority bias isn’t just with people in a uniform or with official credentials, there’s another version of informal authority bias for our friends and colleagues.
In every crowd, there’s a right way to behave. We learn it instantly — in lifts, pubs, libraries, and work.
Why do we look to what other people have done to guide our own choices and decisions?
Download this eBook as a free introduction to our series
Download this eBook as a free introduction to our series
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